It is quite amazing to see how far app development has come in the past few years.

Hundreds of thousands of apps and thousands of companies now make apps.

But once you make an app, how do you market it?

IF you have a budget, I suggest you consider Cost per Install (CPI) Marketing.

What is Cost per Install marketing? Glad you asked. Let me briefly explain.

Here is how it works:

• You make an app 
• There are companies (like Tapjoy & Flurry) that you can pay to market your app
• You set up and fund an account with them
• Install their SDK on your app
• Decide how much you are willing to pay per install
• And you start driving installs

It is NOT easy to make money developing iPhone apps.

I’m a firm believer in creating free apps of great value and monetizing those apps with virtual currency and advertising.

If you are an iPhone app developer, do you know which ad networks you can use to place ads in your apps?

Here are questions I ask of each ad network:

• What revenue & eCPM (eCPM = effective cost per thousand) can they drive for me?
• Can the fill all the banner ad requests I’ll send them?
• Are they easy to integrate with?

My current favorite three mobile ad networks are: 1) iAds, 2) Google AdSense, and 3) Millennial Media.

They each have their BIG strengths.

Here they are:

• iAds = high CPMs
• Google = high fill rates
• Millennial = a good combination of both

Hope this helps! Question?

iPhone app developers BE CREATIVE, but also go BY THE NUMBERS.

OK, enough of caps.

What numbers should you research, project, track, and run your business by:

• Development
• Overall marketing
• Each individual marketing campaign
• Value of a customer

iPhone app marketing analysis is just as important as the creative side.

So work on both the creative and analytical sides of your marketing.

Make sense? Comments? 

It takes CREATIVITY to market iPhone apps. Without it you either create a lackluster app or never get it properly promoted out into world.

So what type of creativity do you need for iPhone app marketing?

Here are a few areas to let you creative side flow:

• The app idea
• App visuals
• Functionality
• Updates
• Advertising

As you crank up the creative juices your app and the marketing of your app will only benefit!

Best of luck. Comments? Questions?

There are LOTS of iPhone app review sites these days that review and promote iPhone apps. Lots of them are great.

As an iPhone app developer, is it worth your time to get promoted by these sites?

So why should we reach out to these sites?

• A great review can increase users confidence in your apps
• App reviews can drive traffic to your iTunes app store app page
• Any downloads you get from those reviews will increase your rank and result in more downloads

So make a list of these sites, pull together a great story about your app, and tell them about it!

Make sense? Questions? Comments?

It’s been a long road. After working in iPhone app marketing for the last year and a half, I’ve finished my eBook. 

It’s been a fun, challenging, and rewarding journey and I haven’t even had one sale yet!

The ebook has 3 sections:

• how to make a GREAT app
• how to market that app
• iPhone app marketing resources

Learn about the iPhone app marketing ebook.

I hope you enjoy the eBook and is well worth your time (and good luck with your iPhone app marketing)!

Best of luck,

Brook

Developers need all the iPhone app Marketing help we can get.

How do you come up with a basic iPhone app marketing strategy, especially if you’re not a marketer?

I suggest you try to find as many iPhone app developers as possible that share what they are learning. So many seem to feel compelled to blog about their successes, failures, and learnings.

Do tons of searches on Google for things like:

• iPhone app marketing results
• iPhone app blogs
• iPhone app marketing

I suggest you read iPhone app case studies on strategy.

Good luck! Questions?